About Green Alley
What is Green Alley?
Green Alley is the center point for entrepreneurs of the green and circular economy. Green Alley considers itself a social entrepreneur. The Green Alley Investment Gmbh is a wholly owned subsidiary of Landbell AG for take-back systems, and supports entrepreneurs, start-ups and innovators to successfully establish their green business ideas on the market.
What is Green Economy & Circular Economy?
We consider the term “Green Economy” as sustainable, efficient and eco-friendly economic activity with resources for the good of mankind.
The idea of circular economy is to not to destroy raw materials used in a product after its lifecycle, but to bring these materials back into the production process again and to enhance their lifecycle (being known as well as cradle-to-cradle, shortly C2C). The principle of closing the loop is the answer to one deniable fact: most of our precious resources are limited and therefore only available worldwide for a foreseeable time.
When was Green Alley founded?
Green Alley was founded as a subsidiary of Landbell AG in 2013. Our know-how is based on our long-term operations as Landbell AG, which started its work as a typical take-back system for sales packaging and since then expanded its scope to electrical and electronic equipment as well as batteries and photovoltaic modules. Landbell AG has been successfully operating in the market as a dual system for more than 10 years.
How does Green Alley differ from other business incubators?
We look for long-term trends in the sectors of recycling, the circular economy, and resource conservation and we support within this scope new products and services – because resources are limited and a sustainable way of reusing different waste streams should be everyone’s concern. Together with you, we want to break fresh ground for innovation, develop new solutions in recycling and bring new approaches to the forefront.
We give you the freedom to work on your ideas and to realize your full potential. When it comes to strategic issues, we are a suitable expert with know-how.
What is the vision of Green Alley?
In the long term we would like to advance the recycling market in a sustainable manner and start new trends. Together with entrepreneurs we would like to encourage new and innovative solutions and redesign existing structures and ways of thinking. Therefore our goal is to grow together with you and to make you successful. We aim for long-lasting shares in companies and long-term cooperations. In other words, we invest money, time and expertise in you, your team and your idea.
We focus on the slogan “from obligation to added value” and we ask ourselves: How can we succeed in developing existing concepts for companies in such a way that they are no longer seen as an obligation, but as a service that is bought by other companies because it offers a benefit to them?
About Green Alley Award
What is the Green Alley Award?
The Green Alley Award is Europe's first prize for start-ups in the circular economy. The award is an annual opportunity for green start-ups to pitch the most innovative and convincing business ideas in the field.
What are we looking for?
New applications for innovative approaches to waste problems. Green business ideas for the circular economy. Future winners of the Green Alley Award.
When will the award be given?
The Green Alley Award is Europe's first entrepreneurial prize for start-ups in the circular economy and has been awarded annually since 2014.
How is it run?
If your start-up solves a problem related to waste then you have already met the one and only requirement. The most convincing applications will be invited to a final live-pitch in Berlin. This is where you will meet other applicants, change-makers and experienced business people in the area of circular economy. Win over the jury and the Green Alley Award is yours.
What does Green Alley offer?
Why should you send your application to Green Alley?
We give you and your team the opportunity to work with other start-ups in a great atmosphere and to regularly exchange information: whether it is about current business developments or challenges you have to face.
Why work together with Green Alley?
We want to rethink green issues together with like-minded individuals. That’s why we put together the puzzle pieces. The open atmosphere of our coworking space can generate ideas that can solve long neglected problems. We invest in young businesses and entrepreneurs at all stages of development.
Who is Green Alley looking for?
What do you expect from me as an entrepreneur?
We are looking for entrepreneurs and people who can think outside of the box to find new ways of tackling environmental issues. You should be convinced by your idea, product or service. You should also be passionate about actively selling your business model as well as your product or service. A balanced combination of entrepreneurial spirit, assertiveness, the willingness to take risks, persistency and unconventional thinking is always welcome.
What development stage do I have to be in order to apply?
The development stage of your business or your concept is of secondary importance for us. Whether you are in the pre-seed-, seed-, start-up or emerging growth stage, if your idea revolves around green business and the green economy, or similar subjects, you should contact us.
How do I become a part of Green Alley?
It’s simple, contact us and get to know us! You are welcome to use the application form on our website, you can pick up the phone and give us a call or you can send us an e-mail. We will get back to you as soon as possible.
Which attributes do I need to apply?
Does the company need to be based in Germany?
No, it doesn’t. But maybe you and your team are interested in starting the internationalisaton in Germany.
What legal form should my company have?
The legal form depends on your individual company. However, we prefer investments in joint-stock companies such as GmbHs (limited liability companies). Even if you have not formed a company yet, you should still contact us. We will find a solution together.
Is there anything else to know?
Can I entrust Green Alley with my idea?
We are looking for ideas and entrepreneurs that are willing to change the worlds of recycling management, the circular economy and the current perspectives on different waste streams. We do not want to implement ideas ourselves – that’s your job. This means that we are looking for entrepreneurs who want to get their own ideas to market faster!
How does the investment look like?
We are looking for long-term investments and shareholding in your company. Our focus is neither on a quick sale nor on a quick exit. Our experts of the circular economy and international start-up scene offer entrepreneurs a wide range of know-how. We are paving the way for our start-ups in a circular economy. Internal operational processes of our start-ups don't consitute a focus for us.