R2Pi partners up with the Green Alley Award 2017 to support entrepreneurs in the circular economy


R2Pi, an EU research and innovation project (Horizon 2020) with a focus on new business models for the circular economy, has entered into a partnership with the Green Alley Award 2017, Europe’s first start-up competition for circular economy. Applications can be submitted at www.green-alley-award.com by 25th July 2017.

The Green Alley Award was initiated in 2014 with the aim to find new ideas for resource conservation, recycling as well as environmental and chemical compliance. Each year, start-ups from all across Europe can enter the competition and be selected among the most convincing applicants to travel to the final pitch in Berlin. The award also puts a focus on a different European country every year. The current spotlight lies on Ireland, which is known for its vibrant and highly successful business culture. Other partner countries include Germany, UK and Finland.

“If we want to establish a functioning circular economy, we need to start changing our habits, promote sustainable production and consumption and rethink current linear business models. And yes, we need to support new and disruptive ideas. However, we also need to break down the walls that hinder these new ideas to be implemented. This is the reason we joined the Green Alley Award”, says Alexis Figeac, Consortium Coordinator of R2Pi. “While Green Alley is looking for new business models, R2Pi delivers the theoretical background and analyses frameworks that will make a market entry possible. A dozen case-studies will illustrate successful practices. As part of the consortium, ESCP Europe is also developing new teaching material to train future business leaders for a more sustainable management”, comments Prof. Sylvie Geisendorf of ESCP Europe.

Together with H2 Compliance, a compliance service provider for chemicals legislation, R2Pi is one of two new partners to join the Green Alley Award. Existing supporters are Seedmatch, Bethnal Green Ventures, and ERP Finland.

“In 2016, we received nearly 200 applications from more than 50 countries,” says Jan Patrick Schulz, CEO of Green Alley Investment GmbH. “The topic of resource conservation has reached the start-up scene. And this year, of course, we’re expecting an even greater response. On the one hand, we receive applications from entrepreneurs with a passion for sustainability. On the other hand, an increasing number has also recognised the great economic potential in the circular economy.”


Valuable advice from industry experts

Six start-ups will be invited to the final round of the Green Alley Award 2017 in Berlin, where they will participate in individual workshops with experts and experienced start-ups from the circular economy and receive valuable feedback on their business models. At the end of the pitching event, an international jury of start-ups and experts will choose the winner of the Green Alley Award. The most convincing start-up will receive a prize package worth up to 30,000 euros, including a trip to Finland for the start-up event Slush.

Detailed information about the award can be found at: www.green-alley-award.com


About R2Pi

R2Pi – “tRansition from linear 2 circular: Policy and Innovation” is a three-year project within the environment theme of Horizon 2020 (H2020). R2Pi examines ways to shift from the broad concept of a Circular Economy (CE) to one of Circular Economy Business Models (CEBM) while searching for both market failures and policy failure that hinder the broad implementation, use, and acceptance of CEBMs. The aim of the R2Pi project is to highlight sustainable business models for circular economy and proposes “Policy and Business Guidelines” that will support such business models.

More information about R2Pi can be found at: www.r2piproject.eu


About the Green Alley Award

The Green Alley Award is given once a year to entrepreneurs and start-ups of the circular economy, organized by a network of partners in the Circular Economy and European entrepreneurial scene. Green Alley, the initiator, has been working with Seedmatch, Germany’s crowdfunding pioneer, since 2014. Additional partners include the London accelerator Bethnal Green Ventures for technology driven start-ups in environmental and social areas as well as the European Recycling Platform (ERP) Finland, a recycling supplier for electrical and electronic equipment and batteries. This year’s lead partners are H2 Compliance, a global REACH service provider offering full regulatory support as well as R2Pi, a Horizon 2020 project.

Detailed information about the award can be found at: www.green-alley-award.com.


Press Contact: 

Doreen Rietentiet

Tel: +49 30 609819506

Mail: greenalley@dwr-eco.com