Connecting green ideas – from Berlin to London
British start-up takes home the Green Alley Award 2015
For a second time in a row Green Alley called upon green and circular economy start-ups to send in their ideas and business models for the Green Alley Award 2015. We are facing an increasing shortage of resources, therefore a rethinking of handling our (natural) resources has to come to the fore, in the political as well as entrepreneurial environment. We are in constant need of new ideas and concepts for fully establishing a sustainable circular economy, across country borders. For this reason, Green Alley decided to host the second award with a more international focus, by referring to two of the most important start-up cities, Berlin and London. In 2015, we partnered once again up with the crowdfunding platform Seedmatch and additionally, ERP UK – an extended producer responsibility specialist – and Bethnal Green Ventures – an incubator based in London.
100 applications from 18 different countries found their way to us – no wonder the difficult choice we had to made to select the most convincing proposals for the final in Berlin on the 4th of November 2015. Six finalists – among them, start-ups from UK, Israel, Ireland and Germany – were invited to the Green Alley co-working space in Berlin. Here they participated in several workshops and mentoring talks. The day found its end with a three minute pitch in front of an expert jury, where start-ups presented their innovative ideas, showing the added value their product or service holds for society and environment.
The most promising start-up and the one that convinced the jury in the end was the British team behind Adaptavate. Their product is Breathaboard, a biodegradable alternative to conventional plasterboards.
Other ideas who found their way into the final in 2015 were a technology for automated recycling of LCDs, a smart bin, designer desks made of PV modules, an urban vertical green house and a system for insect-based protein feed.